The Harvard case study on Rosewood Hotels & Resorts examined how to enhance brand loyalty and increase customer retention through a more cohesive brand strategy. My team and I developed a brand strategy aimed at increasing customer lifetime value (CLV) by shifting from a property-centric to a corporate branding model. We conducted in-depth market analysis, created a unified brand identity, and proposed targeted marketing initiatives to drive repeat stays and boost brand recognition across all locations. Click “View Project” to see more.