​In our Market Watch presentation, Morgan Prosser and I analyzed a Wall Street Journal article detailing Starbucks' recent financial challenges and strategic initiatives under CEO Brian Niccol. The article highlighted Starbucks' declining same-store sales and the reintroduction of self-service condiment bars as part of efforts to enhance customer experience and operational efficiency. Building upon these insights, we proposed additional strategies to further strengthen Starbucks' market position and drive sustainable growth. Click “View Project” to see more.